YOUSER Urban Korea
After graduating from the Samsung Art and Design Institute and working to express others’ point of view, Mooyeol Lee, decided it was time for him to tell his own story. A story about fashion, about art in every form or shape, about underground culture, about the fresh and hip meeting high-end craftsmanship. Youser was born in 2011.
The Korean designer imagines unisex collections in an audacious, trendy esthetic. The fall-winter 2018 collection expresses perfectly the core of Youser’s DNA: a subtle blend between urban and workwear, through oversize silhouettes and bold details.
Pieces are hybrids, textures and patterns mix, reflective material create graphique lines, open garments are held together by neon strings. Drawstrings and other activewear elements disrupt pants, sweatshirts and parkas, turning them into adaptative companions, ready to transform at any moment.