IH NOM UH NIT Couture streetwear
With his Spring/Summer 2018 collection going back and forth between oversize sweatshirts and a embroidered denim jackets, Chaz Jordan has brought street cred’ to European opulence.
Ih Nom Uh Nit blends the borders between luxury and streetwear with a mastered hand. From every micro-pearl embroidered on a biker jacket or sweatshirt, to the way a pair of jean is torn, precision is the key. To balance the piece’s ostentation the collection is almost bi-chromatic in black and white, with the exception of a neutral beige and blue denim. Chaz Jordan brings an additional decadent touch to the shirts and sweaters by adorning them with quotes and characters from Netflix's Narcos.
Once head of Will.I.Am’s designs, now sharing his time between France and Italy, Chaz A. Jordan created Ih Nom Uh Nit with effortless couture in mind. With a range as wide as refined pearls on one hand and laid-back sportswear on the other, the brand’s esthetic has somewhat of a universal quality. Ih Nom Uh Nit quickly met its audience and seduced many celebrities such as rapper Future and footballer Karim Benzema.