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IH NOM UH NIT Couture streetwear

With his Spring/Summer 2018 collection going back and forth between oversize sweatshirts and a embroidered denim jackets, Chaz Jordan has brought street cred’ to European opulence.

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Ih Nom Uh Nit blends the borders between luxury and streetwear with a mastered hand. From every micro-pearl embroidered on a biker jacket or sweatshirt, to the way a pair of jean is torn, precision is the key. To balance the piece’s ostentation the collection is almost bi-chromatic in black and white, with the exception of a neutral beige and blue denim. Chaz Jordan brings an additional decadent touch to the shirts and sweaters by adorning them with quotes and characters from Netflix's Narcos. 

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Once head of Will.I.Am’s designs, now sharing his time between France and Italy, Chaz A. Jordan created Ih Nom Uh Nit with effortless couture in mind. With a range as wide as refined pearls on one hand and laid-back sportswear on the other, the brand’s esthetic has somewhat of a universal quality. Ih Nom Uh Nit quickly met its audience and seduced many celebrities such as rapper Future and footballer Karim Benzema.

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