FASHION TALES Hoodie
The first hoodies seem to date back to the 30s. Champion Products, created before the end of World War I, claims its paternity. With the addition of a hood a simple sweater became a functional piece, protecting from the cold, the wind, and the rain for workers and athletes. That said, if you look back, way back, to the Middle Age, you will find its roots on the monks’ robes and tunic and on the capes worn by those who worked outside.
During the modern era, the hoodie is worn in the freezing warehouses of New York, by workers searching for something thicker than their usual underwear. In the middle of the 70s, the hip hop movement took on the hoodie through graffiti artists, to keep themselves anonymous while painting the streets, and breakdancers anxious to keep their muscles warm before performing. Already worn by Mohamed Ali and other boxers, the release of Rocky on every silver screen, in 1976, contributes to the hoodie’s fame. Then came the skaters, those outsiders, those punks, who also adopted the hoodie, that the 80s founded skate magazine Trasher helped popularized. And wherever there are punks, Vivienne Westwood follows, putting the hoodie on her catwalks.
In the 90s, the hoodie is everywhere, on the backs of scholars, jocks, geeks and artists. Even posher brands such as Ralph Lauren and Tommy Hilfiger find their inspiration in the street, while designers like Raf Simons, in the early 00s turn the hoodie in a true edgy piece, notably by making it oversize, a cut that inspired Gosha Rubchinskiy and Vetements a decade later.