A.W.A.K.E. Walking on a dream

A.W.A.K.E.’s creations emerge from an oneiric world where modern lines meet cultures and traditions. 

Lines are sharp, cuts are straight and pleats underline the silhouette. Trench coats, blouses, pants, a subtle and sober blend inspired by Japanese arts and European tailoring.


If A.W.A.K.E. might strike you as an easily understandable name, think again. It really stands for « All Wonderful Adventures Kindle Enthusiasm », the same goes for the brand’s founder and artistic director. 

Natalia Alaverdian grew up between East and West. Born in Moscow, she was raised in Belgium, and was appointed Fashion Director for Harper’s Bazaar Russia, where she stayed for five years. Once in London, she started working as a photographer before launching A.W.A.K.E. in 2012, a dream come true. 

Her unique vision landed her a nomination at the 2017 Fashion Awards, as British Emerging Talent.

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Natalia Alaverdian’s work revolves around an original multidisciplinary approach allying fashion design, artistic direction and photography. By combining those disciplines, she found a balance between style and simplicity. Refined draperies turn into dresses, unveil a touch of skin and let mouvement and audacity flow.

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It’s adventure time with A.W.A.K.E at Leclaireur Sévigné.