Stella McCartney Natural Beauty
Stella McCartney created her eponymous brand in 2001. She has since made a point of dressing women with her signature mix of natural, casual refinement and flowing, pure lines.
The daughter of Linda Eastman and Paul McCartney expected more from life than your average celebrity heiress. When she graduated Central Saint Martin’s with a collection titled « Stella May Day », her friends Kate Moss, Naomi Campbell and Yasmin Le Bon modeled her creations. And, well, her father helmed a composition tailored for the occasion. Indeed.
It didn’t come as a surprise when, in 1997, walking in Karl Lagerfeld’s footsteps, she was chosen as Chloe’s artistic director. Just four years later, she launched her own brand, partnering with Gucci group. In line with her lifestyle and principles, her collections are animal and cruelty-free: McCartney has turned her back on leather and fur, in a bold statement.
She’s also developed her sportswear line, teaming up with Adidas, and was asked to dress the English Olympic Team for the 2012 London Olympic Games.