Reilly Fakenews Real brands. Fake logos.

In 2009, the British Concrete Studio and three other independent artists founded the REILLY Collective. The REILLY Fakenews collection is their latest and irresistible whim.

REILLY Fakenews has created here a illustrative and insolent universe. Each of their designs is based on an iconic fashion brand logo, which they've twisted, morphed if you will, into a much more mundane version. Watch and smile as Marc Jacobs takes on the brand identity of Pizza Hut, Balenciaga that of IKEA, Supreme that of Subway, and Givenchy that of Adidas. Playful, cheeky, and ultimately indispensable. 

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