Pushbutton K-pop style

Pushbutton was founded by Seung Gun Park. Today, it's one of Seoul’s most famous brands. 

After studying fashion, Park was discovered in a karaoke, and embraced an unexpected path as a K-pop singer.  In 2003, while preparing his second album, his love for fashion resurfaced. The time had come to create pushbutton. Quickly, Korean celebrities fell in love with the brand and its modern, optimistic and streetwear esthetic. The pushbutton, genderless pieces are packed with radical cuts, filled to the brim with colors.