Myar Reinventing the uniform
Myar dresses everyday pacifist soldiers in a revisited military wardrobe. Launched in 2015 by Andrea Rosso (son of Renzo Rosso), the brand sheds a new light on uniforms, dusting them off and investing them with a new symbolism. The Myar process is twofold: recycling and customizing existing pieces first (luxurious upcycling, anyone), before weaving them together with the brand’s original designs. A positive, wholly contemporary philosophy.