Lanvin All about Love
Created by Jeanne Lanvin in 1909, Lanvin remains the oldest French couture house in activity. Romantic and refined, the Lanvin woman drapes herself in embroideries, pearls, colorful and flowing silhouettes.
Lanvin's history revolves around Jeanne Lanvin’s motherly love for her daughter Marguerite. Born in 1867, Jeanne Lanvin started working in fashion at age 16, making doll hats. Everything changed when she gave birth to Marguerite, for whom she began creating clothes, striking the admirative interest of other mothers in their entourage. Like testaments to her evolving love, she launched her first line “Costumes d’Enfant” (Children Outfits), followed by “Jeune Fille et Femme” (Young Girl and Woman). Their extraordinary relationship is embodied by the House’s emblem, which features Jeanne and Marguerite holding hands, and is considered one of fashion’s first logos, in a time when designers never signed their creations with their name.
The House also built its fame on its unique way of shaping colors, from the Lanvin purple-hued blue that started it all to the Velazquez green and the Polignac pink.
Jeanne Lanvin was awarded the Legion of Honor in 1938, before passing eight years later.
The name and fame of the House have kept it thriving, thanks to the dedicated and masterful hands of designers such as Alber Elbaz from 2001 to 2015, or Bouchra Jarrar, who took over as womenswear artistic director in March 2016.