Carven The height of Parisian Chic
Iconic ready-to-wear brand Carven was founded in 1945 by Carmen de Tommaso. The House’s style is infused with the refined Parisienne’s essence: on a terrace, in a library, she’s glowing from day to night.
Carven was born from the contraction of the designer’s first name Carmen, and her aunt’s last name Boyriven.
De Tommaso was part of ready to wear’s pioneers, making luxury modern and accessible, giving it a breath of daily spontaneity. Carven dressed Edith Piaf, and designed the wedding dress of soon-to-be first lady Anne-Aymone Giscard d’Estaing in 1952. In 1954, she parachuted samples of her perfume Ma Griffe across the Parisian sky.
Throughout the 60s, Carven Uniforms started dressing, in style, the flight attendants of a number of airlines and, in 1974, the Roissy-Charles-de-Gaulle airport was inaugurated in Carven uniforms. Two years later, the brand was also commissioned to design the attire of the French team, during the Montreal Olympics.
The years that followed saw Carven become somewhat more confidential, before Guillaume Henry made a point of reviving the brand between 2009 and 2014. Alexis Martial and Adrien Caillaudaud are Carven's current artistic directors.