Balmain Welcome to the Balmain Army
Pierre Balmain created his Couture House in 1945 with one goal in mind: « to always dress women with the right style, at the right time ». Olivier Rousteing has made the motto his, ever since his appointment as artistic director in 2011. Balmain creates a wardrobe that exudes glamour, rock’n'roll and sophistication. For women, Rousteing puts together sensual and luxurious silhouettes, while his menswear comes infused with urban vibes and military inspired accents. His Balmain tenure has the French designer surrounding himself with his own group of influencers, singers and models, known as the Balmain Army, that boasts such forces as Kim Kardashian, Kendall Jenner, Rihanna, Gigi Hadid and Rosie Huntington-Whiteley.