A.W.A.K.E. In the land of Dreams
A.W.A.K.E. was founded in 2012 by fashion designer Natalia Alaverdian. Her esthetic is based on sober silhouettes and clean lines, enhanced by draperies and innovative materials. A.W.A.K.E. standing for « All Wonderful Adventures Kindle Enthusiasm », hints pieces popping straight out of the land of Dreams.
Born in Moscow, Natalia Alaverdian started working as a photographer before creating her own brand. Her talent got her nominated for the 2017 Fashion Awards, in the British Emerging Talent category.