Avant Toi A Modern twist on cashmere

Founded in 1994 by Mirko Ghignone and his sister Fiorella, Avant Toi is a knit line specialized in cashmere wool.

With the support of Liapull group - a Genoese company with 50 years of experience - the Italian designer seeks new techniques to help revive basic pieces. The dying of the wool itself is thoughtfully approached, to enhance and protect cashmere’s beauty and the Italian craftsmanship at play here. Mirko Ghignone fuses an ancestral expertise and deep understanding of the thread with designs going against knitting’s pre-made rules.