SEOUL’S 10 SOUL PROJECT

Since its early beginnings, LECLAIREUR has been scouting the world, searching for new talents and new outlooks on fashion and design. Seduce and surprise, such is our drive, what urges us constantly, time and time again, to stay on our quest.

lkoreaneditorial58265

lkoreaneditorial59275

Yesterday, the creme de la creme in terms of contemporary and future South-Korean fashion designers took its quarters at LECLAIREUR Sévigné, for the seventh edition of the 10 Soul Project.10 Soul Project Korean fashion designer1

Between now and July 10, they will occupy a portion of the space with an exclusive, groundbreaking selection of new pieces by these emerging and high profile designers. Amongst them, Blindness, Münn, and Moohong, whom LECLAIREUR has been shedding light upon for several years already.Armand Hadida and Moohong at LECLAIREUR Sévigné

Ten cutting-edge fashion designers amongst the brightest of their generation, spotted and chosen by the Seoul Design Foundation during the most recent Seoul Fashion Week. Their collections will initially be shown during Men’s Fashion Week, before an exclusive and brief pop-up store. 10 Soul will then fly away, throughout the next months, to bring the Korean taste and sense of style to the main fashion capitals of the world.22062016-_DSC7739

On Wednesday 22, at LECLAIREUR Sévigné, Martine & Armand Hadida unveiled an exclusive pop-up corner, surrounded by the chosen ten, the Seoul Design Foundation, Korean Ambassador Mo Chul-min, as well as journalists and friends.