Today, Leclaireur celebrates the launch of the Bally x Swizz Beatz capsule collection in its Sevigne space.
Following last year’s collaboration with artist André Saraiva on an accessory line, and for its first fashion collaboration, the Swiss brand chose to associate its name with Kasseem Dean’s aka Swizz Beatz, close friend with Kanye West and Alicia Keys’ husband.
Swizz Beatz contacted Bally spontaneously to suggest a collaboration which made complete sense for the musician and producer who grew up with MTV in the mid-80s and followed Bally’s rise to fame within the hip hop scene. In Doug E. Fresh & The Get Fresh Crew’s video « All the way to Heaven », for example, a pair of Bally shoes got in a gunfight with a pair of Adidas – symbolizing Run DMC – and came out victorious.
The ready-to-wear and accessory collection offers a complete wardrobe, with pop and colorful pieces, including a nappa leather jacket and cotton sweatshirts, complete with embroidered artwork on the front and sharp messages in the back, just below the collar. The shoes are naturally inspired by the brand’s most iconic designs, with a vintage touch.
The illustrations, which bring together art, music and fashion, are signed by Ricardo Cavolo, a member of the « No Commission » project, curated by Swizz Beatz. The prints exude a feeling of unbound freedom and fierce hunger for travels…
Leclaireur’s selection is exclusively available in France at Leclaireur Sévigné.