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Place des Victoires – Hérold

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In Sep­tem­ber 2001, Armand and Mar­tine Hadida invested in the for­mer sta­bles of a pri­vate manor house from the XVI­I­Ith cen­tury, 10 rue Hérold, sit­u­ated a stone’s throw from the Place de Vic­toires. A place with­out a win­dow, with­out a name, with­out access onto the street.
The oppo­site of the foun­da­tions of mar­ket­ing, the Hérold space was suc­cess­fully estab­lished thanks to a res­olutely inno­v­a­tive approach.
The most hid­den fash­ion space of Paris is a new story ded­i­cated to bring­ing together styl­ists who retain a total integrity as regards their cre­ation. Once through the entrance, the client is immersed in a world apart, offer­ing a dif­fer­ent read­ing of fash­ion.
The bou­tique was given num­ber 1 in the very illus­tri­ous world lux­ury path by Gold­man Sachs in 2005.

Dis­cover the store in video.


10 rue Hérold
Paris 01

+33 1 40 41 09 89
Open from Monday to Saturday 11am to 7pm