Marais Shop – Sévigné

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Dis­cover the store and watch how the wood struc­ture was built.

40 Sévi­gné is a remark­able inter­ac­tive instal­la­tion where every vis­i­tor will undergo their spe­cific expe­ri­ence is being man­u­fac­tured. In the secrecy of the con­tem­po­rary archi­tec­ture of this place and the used mod­ern tech­nique answers have to be sought and the selec­tion of Armand and Mar­tine Hadida have to be dis­cov­ered. Real­ity and illu­sion inter-play con­stantly.
More than two tons of wooden planks were deliv­ered before the scenog­ra­phy was shaped in the form of an organic sculp­ture and the walls were hung with 147 ani­mated video screens. Yet in their cur­rent form they seem weightless.

In an aston­ish­ing and mul­ti­dis­ci­pli­nary part­ner­ship, L’Eclaireur wel­comes, as one of first in Paris, the famous and bewaited Sur­face table of Microsoft.

At the heart of the space, the Room­book, an eye-catching piece signed by the artists of Elec­tronic Shadow, let’s the vis­i­tor to see the other side of the mir­ror. Naz­iha Mes­taoui and Yacine Ait Kaci had been given carte blanche to install this pro­jec­tion on a the screen which is to become a cre­ation over time as all the dif­fer­ent chap­ters are not writ­ten yet.
The lay­out of the spaces was signed by Stu­dio Arne Quinze.

Sévi­gné image archives.