Place des Victoires – Hérold

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In September 2001, Armand and Martine Hadida invested in the former stables of a private manor house from the XVIIIth century, 10 rue Hérold, situated a stone’s throw from the Place de Victoires. A place without a window, without a name, without access onto the street.
The opposite of the foundations of marketing, the Hérold space was successfully established thanks to a resolutely innovative approach.
The most hidden fashion space of Paris is a new story dedicated to bringing together stylists who retain a total integrity as regards their creation. Once through the entrance, the client is immersed in a world apart, offering a different reading of fashion.
The boutique was given number 1 in the very illustrious world luxury path by Goldman Sachs in 2005.

Discover the store in video.