Philosophy

Pio­neers in com­bin­ing design and fash­ion, pio­neers in break­ing away from the tradi¬tional dis­tri­b­u­tion sys­tem, Armand & Mar­tine Hadida gave a new direc­tion to the highly banalised pro­fes­sion of “retail sell­ing”. Extremely sharp-edged choices and a ser­vice ded­i­cated to the needs of the spe­cific client serve as the basic prin­ci­ples of the cou­ple. At L’Eclaireur the client is invited to take part in a story where cre­ators appear to be actors.
On the con­stant quest for nov­elty, the duet Hadida, the founder and artis­tic direc­tor of L’Éclaireur, loves to tell sto­ries each time of renewal.

“L’Eclaireur, is to go ahead, to be in what will come, to dare, to dis­turb, it is the duty always to seduce, always to sur­prise”.
To inspire, make dis­cov­er­ies, to share, L’Eclaireur is a trend spot­ter and offers his clien­tele a vision of fash­ion and new and for­ward think­ing cre­ation for 30 years.