Pioneers in combining design and fashion, pioneers in breaking away from the tradi¬tional distribution system, Armand & Martine Hadida gave a new direction to the highly banalised profession of “retail selling”. Extremely sharp-edged choices and a service dedicated to the needs of the specific client serve as the basic principles of the couple. At L’Eclaireur the client is invited to take part in a story where creators appear to be actors.
On the constant quest for novelty, the duet Hadida, the founder and artistic director of L’Éclaireur, loves to tell stories each time of renewal.
“L’Eclaireur, is to go ahead, to be in what will come, to dare, to disturb, it is the duty always to seduce, always to surprise”.
To inspire, make discoveries, to share, L’Eclaireur is a trend spotter and offers his clientele a vision of fashion and new and forward thinking creation for 30 years.