In 1896 Tony Anzalone, an Italian immigrant and previous US Navy sailor, who fulfilled a lifelong ambition by establishing a tailor shop adjacent to the Brooklyn Navy Yard. In his early days he spent his time adapting the fit of US Navy regulation uniforms in his tailor shop for sailors at the yard. At the beginning of the 20th century there was as a necessity for the Navy to have trousers they could roll up to avoid getting wet or, in case of emergency, take off easily. Tony Anzalone met this need by creating a design that was practical and functional, but that would go on to make fashion history.
Through his efforts, the original design of the Seafarer bell bottom emerged. The US Navy eventually adopted the design and over time Seagoing Tony, as he was referred to, became a primary supplier to the Navy.
Over the course of the 20th century the Seafarer bell-bottom became an iconic American garment. In part because it was the official U.S. enlisted sailor’s uniform for approximately 100 years reminding us of courage and glamour of the US navy as epitomized by Frank Sinatra and Gene Kelly as they sang New York New York . The story however was just beginning; through a remarkable twist of fate, proving that fact is often stranger than fiction, Seafarer pants were rescued from second-hand Army and Navy stores and brought to life by the youth of the 1960’s. A very different but infectious style, Seafarer bell-bottoms were soon being worn by such as Brigitte Bardot, Ursula Andress, Raquel Welch, Jacqueline Bisset, Farah Fawcett. The Seafarer bell-bottom had arrived.
In a blink of an eye, necessity became pleasure, practicality became style and the new and old worlds embraced to create something genuinely original. The style created by Seafarer united men and women by weaving comfort with sexuality and severity with fashion. They had (and have) a perfect cut; unforced, flawless, capable of expressing an entire philosophy. Representing the smile of the sailor who kissing his girlfriend upon returning home. Or the bliss of Jane Birkin on a French afternoon, which would become the signature of casual chic.

We’ve gone back to the start – to the navy uniforms of 1900 and to the dawn of a brand of jeans that has seen two world wars, a sexual revolution and subversive fashion– to create new classic styles cut along contemporary lines.
The Seafarer summer collection pays homage to the sea and to precision, to military elegance and matching outfits, yet in a laid-back style.
A quest for functional material, indigo shades and a trouser cut – but in denim.
Denim in 2016? Bleach-wash blues give way to chambray fabric, worn-in stonewash yellow becomes untreated navy blue denim rinse. Indigo almost always features, sometimes in prints or stripes, or else black weft and weave, or white printed denim.
Inspired by navy uniforms, jerseys let you play with a complete look in linen, denim, striped cotton or blue chambray. Choose the Olivia boat neck with three-quarter sleeves or the Ariel sailor collar that is as iconic as that image of the sailor kissing the nurse. Seafarer, Great-War style. Then there’s French-inspired striped linen jersey t-shirts. Summer exudes aromas, and the summer collection is no different, releasing the scent of essential oils used to soften the uniform range.

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