In 1990, obsessed with a sense of absolute freedom, Graziani Mazza created Premiata. His unrestrained freedom is palpable in every shoe he creates.
Premiata restyles classic footwear with the deepest respect for tradition and an insatiable appetite for unconventionality. In 1999, he took on the timeless Oxfords, and found a solution to the visual weight of shoelaces. The laceless shoes are now the leading figures of the Premiata collection, a testament to how well tradition and modernity can blend together, when whim and creativity are what fuels creation. The brand’s lively sneaker line is just as demanding, refined, always, but never too serious.