Gucci, la Dolce Italia
Italian fashion House Gucci was founded in 1921 by Guccio Gucci.
Since 2015, Alessandro Michele has been given the brand’s artistic direction. Taking a new androgynous, romantic and refined turn, the designer draws inspiration from the arts, Renaissance and Chinese culture, the 70s and punk rock, blending them together with a rare luxuriance.
Gucci’s history began in Florence as a small leather goods retailer. Finding inspiration in the English refinement he’d observed while working in London, Guccio Gucci chose to infuse it with Italy’s own sensitivity and craftsmanship. Soon, the brand became known to Tuscany’s wealthy crowd of vacationers. With the country facing fascism and shortage in the 30s and 40s, creativity sprung out of the box. Gucci discovered a new way to tint rattan, which led him to create the Bamboo handle, also inspired by horse-saddles. Such equestrian references fueled the House’s tricolor green-red-green motif, as well as the iconic loafers embellished with golden bits.
1953 saw the passing of Guccio Gucci. His four sons took over as heads of the House.
With a growing international reputation, the brand started dressing American and Italian movie stars and great names such as Jackie Kennedy, Samuel Beckett, Liz Taylor, and Grace Kelly.
During the 70s, the brand established its indisputable codes with the double G logo, its snake-head belt buckles and crocodile coats before going through a somewhat slower era. Tom Ford reignited the Maison’s fire with his nomination as Gucci’s artistic director in 1990, bringing a new youth into the brand, along with a sense of provocation and hedonism, making Gucci a frontrunner in the 90s Porno Chic race.
Just like Tom Ford in his time, Alessandro Michele has put Gucci back, albeit with class, on the map of the most influential fashion luxury brands.
Welcome to a world, no, to a collection of worlds where flowers spring to life, where the sun keeps rising, where traditional American tattoos run free, where Belle Epoque dresses are revived, and boys and aristocrats come aboard. For his Spring/Summer 2017 collections, Alessandro Michele graced us with suspenseful, boisterous and joyful shows. Like sartorial cabinets of curiosities, the designer has assembled manifold eras together with outstanding smoothness. Think you know the difference between good and bad taste? Think again. Gucci has imagined a style so unique it redefines conventions and invents its own trends.