The Art of War
Craig Green founded his brand in 2012, shortly after graduating from Central Saint Martins. His silhouettes are reminiscent of a certain warrior spirit, mixed with a dash of romance. His monochromatic creations always catch the privileged eye of those lucky to enough to find them. Craig Green focuses on craftsmanship, spreading here and there the kind of details that lighten the dramatic feel of his wardrobe. Toying with uniforms, he blends formal and utilitarian wear, with belts and Japanese inspired belts. His acclaimed work has earned him the Prize for Emerging Menswear Designer at the 2014 British Fashion Awards, propelling him to the front row of English fashion.
From Maghreb to Asia, with a touch of good old London, Craig Green brought worlds into collision for his ever-so cosmopolitan and inventive Spring/Summer 2017 collection. Overlaying modulable pieces come complete with contrasting bonds: the designer loves belts and linking elements so much, he goes as far as corseting a man’s body. From split kimono sleeves to pants like a sarong or a skirt, to nothing less than reinvented trench coats, Green’s collection transcends our references, using pastel tones at times, or frank, bold colors. His meticulous oriental patterns are just as impactful as his strong, graphic motifs.