Aldo Londi / Ceramiche Bitossi

Written in Ceramics

Bitossi Ceramics were born in 1871 in Florence, Italia, where the factory still stands today, following a familial tradition that can be traced all the way back to the 18th century.
While the family originally made tiles, it quickly diversified its production.
In 1921, under Guildo Bitossi’s influence, vases and Estrucan-inspired statuettes were added to the brand’s catalog. Shortly after, Aldo Londi joined the family as artistic director. The ceramics expert and refined designer, who made a point of both nurturing his buyers’ tastes and keeping an eye on the international market’s inflections, was the House’s artistic director for 40 years.

During the 50s, Bitossi started collaborating with architect Ettore Sottsass and modernizing their product lines, opening new doors for ceramic creations, bringing new pieces to the table (literally) and expanding their color range. Londi came up with the instantly-successful Rimini Blu line, with its unique turquoise color. Since then, the brand has collaborated with some of the most influential names in design, among which Fornasetti.

Over the years, the family heirs have collected over 7000 documents on the history of ceramics in general, and Bitossi’s in particular, creating a museum, even, in what used to be workshops. In 2014, the Bitossi Ceramics were selected to be part of the Italian Historical Companies registry.